Blackwell: Commercializing advance to navigation | advance to content

Blackwell Book Services

Collection Manager: Log In | Sign Up

Commercializing Micro-Nanotechnology Products

[photo: Book Jacket]

Edited by David Tolfree and Mark J. Jackson

Commercializing Micro-Nanotechnology Products provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today’s businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development."///" The book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues. Three detailed case studies from the leading MNT development and manufacturing companies describe how their businesses started and progressed to become market leaders. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development.


HB 9780849383151
£54.99

November 2007
CRC Press Inc / Taylor & Francis Group

Blackwell Recommends

Check out our monthly features of new and forthcoming titles in popular subject areas. This month’s topic is Environmental Studies & Sustainability.

Special Offers

Check out our great promotions.

News Subscriptions

Keep up-to-date on electronic resources, new titles, developing services and great savings by signing up for our news subscriptions.